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HIPAA Social Media Compliance for Hospitals

hipaasmHIPAA compliance must be a top priority, even when using social media to communicate. Docutek is now offering Social Media Management and it’s HIPAA compliance! We know that Social media is everywhere – it’s used as a way to reach friends, family, consumers and even patients. In the healthcare industry, users of social media must be aware that there is a fine line between personal and professional information sharing. Known for its strict HIPAA compliance standards, the healthcare industry has used traditional marketing campaigns to provide patients with information through offline channels such as billboards, pamphlets, mail, etc. With technology having such an impactful reach, traditional ways of sharing information with patients is no longer the norm – social media is on the rise, and with that, HIPAA compliance must remain a priority when sharing sensitive healthcare information.

Through social media, consumers and patients alike are connected 24/7, allowing consumers to obtain the information they seek and need. With social media having such a wide audience, using it to deliver information in the healthcare industry is more important than ever before. In fact, a DC Interactive Group report found that 26 percent of all hospitals in the U.S. participate in social media, and another study revealed 92 percent of all marketers surveyed indicated their social media efforts have generated more exposure for their business.

It’s clear that healthcare marketers have a huge opportunity to increase awareness of its hospital or health systems offerings by engaging with consumers through this platform. But when implementing social media efforts, they need to ensure the information being shared is secure and compliant with HIPAA regulations.

Are you in compliance? Contact us and our expert will assist you find the best way to engage Social Media in your hospital in compliance with HIPAA.